Creative Direction + Copywriting, Lighting Manufacturer

Click each image for full view. Ooh and ahh where appropriate.

Campaign: Infected

Print ads, trade show posters, brochures, t-shirts, trade show cocktail party invitations, social media graphics

Campaign: Just Add Music

Print ads, video bumpers, desktop wallpapers, ecampaigns, trade show banners, social media graphics

Campaign: In Motion

Print ads, desktop wallpapers, trade show banners, video bumpers, catalog

Product catalogs

Click the covers to view interior pages.

Print ads

I either wrote or art directed these. Sometimes both. There is also a poster and an editorial in this mix in which I wrote the copy.

Fun Campaign

This t-shirt was created to make this video.

This video was created purely for the sake of fun by way of welcoming a major France-based distributor to the U.S.-based facility of an entertainment lighting manufacturer. The concept was to have the company's president become a celebrity DJ for the day. (It also served as a way to showcase several new products for the visit.)

Parlez-vous Chauvet is French for "Do you speak Chauvet?" and served as a way to not only use the native language of guest but to say "Do you speak light?" making Chauvet synonymous with light. T-shirts were also created, emblazoned with the president's face, and given to the entire staff.

I served as creative director for this project, collaborating with the marketing team on the concept, graphic design and video as well as the product team on set up, product promotion and production.