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The blogosphere is a fickle mistress. A tricky sailor. And yet we write.
We like to write about design, the creative process, and other crafty subjects. 

The Power of Great Copy

Behold, the logo. In it's basic form it communicates an entity's name and brand. But with the right copy, it succinctly explains its function. Take a look at this before and after example.  

Before                                                                                                             After